In the bad old days of website design, you had to go through a splash page to reach the homepage. It was a wonderful opportunity for artistic directors to shine. However, users hated it. Eventually, website decision makers saw the light and splash pages have completely disappeared except in history books and ad agency websites.
The new plague is large image rotation on homepages. These take up more than half a laptop screen and rotate every few seconds. They are the new way for artistic directors to win awards. Unfortunately, they often reduce usability and contribute very little toward website objectives.
Monday, November 15, 2010
Monday, November 1, 2010
Website Homepage Design
Everyone agrees on the importance of the website homepage. But did you know that designing the homepage is a lot like coaching the Montreal Canadian hockey team. Both have all their tiniest decisions scrutinized by the fans, the media and the owners. All these “stakeholders” want more of this, less of that, while having never managed a hockey team or designed a single web page.
Thursday, October 21, 2010
Website Value Map
Tags:
Strategy,
Website Value
Wednesday, October 13, 2010
3 Actions to Take When Launching your Redesigned Website
When a website is redesigned, the page addresses (URLs) usually change. This causes a lot of “Page not found” errors, also known as 404 errors. It also causes a lot of frustration amongst those attempting to reach your website.
To recover these visitors and keep a smile on their faces, 3 simple actions should be taken. Most web agencies know them. The best agencies implement them. Do you know in which group your agency belongs?
To recover these visitors and keep a smile on their faces, 3 simple actions should be taken. Most web agencies know them. The best agencies implement them. Do you know in which group your agency belongs?
Tuesday, October 5, 2010
Fixed-price Contracts for Website Development
You need a new website. You have a maximum budget for its development. Should you find a vendor that will build it for a fixed price? The short answer is no most of the time. This post will explain why.
Tags:
Strategy,
web development
Monday, September 27, 2010
5 Questions on Website Integration With Social Networks
You have probably seen newer websites with buttons inviting you to "Share" or "Like" or things like that. Is this something that should be included into your website? The following 5 questions will hopefully shed some light on the matter.
Tags:
Social networks,
Strategy
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