In the last quarter of 2011, Google generated more than 10 billion dollars of income. Think of it as $20,000.00 every minute. Most of it is for web advertising from companies small and large.
This post is a primer on the Google AdWords advertising platform. The goal is not to convince you to buy Google shares, something I am considering, but rather to explain how Google advertising works. This way, you will be in a better position to determine if it is an appropriate tactic to bring good leads to your website.