Sunday, April 10, 2011

In-Store Pickup Option on E-Commerce Websites

The Achilles’ heel of E-Commerce has always been the delivery part.  Customers don’t want to pay for delivery and they want to start enjoying their new purchase right away. That’s why they go to online shopping sites that provide the option of in-store pickup. Large American chains including ToysRus, Sears, Walmart, Borders, Lowes and others believe that this feature gives them a competitive edge.