Friday, August 10, 2012

What is Web Marketing ?

When people ask me what I do, I say web marketing. To most people, this does not mean much. So friends, family and customers, here is my attempt to explain what I do in life, assuming that spending so much time in front of a computer can be considered a life ;-D

I use the expression “Web Marketing” to describe the use of the web for the promotion of products and services. The mission of Web marketing is to increase revenue by acquiring additional customers and by increasing sales to existing ones. It is done by the careful selection of investments in the components of the web marketing mix.