Wednesday, February 16, 2011

Please Do Not Build My Website Like I Ask You

Are You Disappointed With Your Website?

Your website is not meeting your objectives. Your surveys say that customers do not like it. Your employees feel the same. Yet, it was redesigned at great expense just last year. Your web committee produced a three page report listing all your requirements. You sent a request for proposal (RFP) to four agencies and awarded the contract to a very respectable one. You did all that and nevertheless, your website is not a success. Why? Could it be that your agency developed your website exactly like you asked?