The CMS trap and how to avoid it

Practically every website built in the last few years includes a CMS (Content Management System). This functionality allows website owners to update themselves the content on their website. It is fantastic because it removes the dependency on the webmaster, the IT guy or the agency.

Mobile and E-Commerce Strategy

The use of smart phones and other mobile devices is increasing rapidly. In view of this general trend, what mobile strategy should you focus on for your e-commerce site? Would it be worth it for you to develop an iPhone app? Would a mobile site be better? Should all your products and services be available on a mobile device or just a few? These are some of the questions we will try to answer here.

In-Store Pickup Option on E-Commerce Websites

The Achilles’ heel of E-Commerce has always been the delivery part.  Customers don’t want to pay for delivery and they want to start enjoying their new purchase right away. That’s why they go to online shopping sites that provide the option of in-store pickup. Large American chains including ToysRus, Sears, Walmart, Borders, Lowes and others believe that this feature gives them a competitive edge.

Website Financial Value Map

Recently, I gave a conference on website strategy. In the process of defining the strategy, one must find how the website can contribute to the entire organizational strategy. For this, I have tools and one of them is the “Website Financial Value Map”. I use it in brainstorming sessions to identify areas where the website can create value by either growing the revenue or reducing the costs for the entire organization.

Please Do Not Build My Website Like I Ask You

Are You Disappointed With Your Website?

Your website is not meeting your objectives. Your surveys say that customers do not like it. Your employees feel the same. Yet, it was redesigned at great expense just last year. Your web committee produced a three page report listing all your requirements. You sent a request for proposal (RFP) to four agencies and awarded the contract to a very respectable one. You did all that and nevertheless, your website is not a success. Why? Could it be that your agency developed your website exactly like you asked?

Website Value Map

This post was a first draft and has been replaced by: "Website Financial Value Map".

Fixed-price Contracts for Website Development

You need a new website. You have a maximum budget for its development. Should you find a vendor that will build it for a fixed price? The short answer is no most of the time. This post will explain why.

5 Questions on Website Integration With Social Networks

You have probably seen newer websites with buttons inviting you to "Share" or "Like" or things like that. Is this something that should be included into your website? The following 5 questions will hopefully shed some light on the matter.

Website Strategy - What do you Find in There?

To develop your website, your agency must first establish your strategy. Why? How do they do that? What will it look like? This article will attempt to answer these questions.

Web Site Strategy and Organizational Strategy

It is often said that the web site strategy is derived from the organizational strategy. But what about this social media thingy, Facebook, Twitter and what not?