Sunday, January 23, 2011

Promoting your Facebook Fan Page From your Website

You finally created your Facebook fan page. Now is the time to get some fans. Your website is the perfect place to promote your Facebook presence. Strangely, it is rarely done well. If you are serious about acquiring fans, this blog post will help you bring website visitors to your Facebook page.

Sunday, January 16, 2011

Website Promotion 101

Some organizations have websites that are almost invisible. If you search for their names in Google, you will find them but you will not see their website address printed anywhere. Sometimes, the reason is valid: their website is so bad that they hope no one will see it. If that is not the case, why not let the world know that you have a website. There are numerous options to publicize a website and many hardly cost anything. This is what this post is about.

Saturday, January 8, 2011

Web Governance, Crucial to the Success of a Website

I read in the papers about the “Quebec Electronic Health Record” (EHR) project and I just cannot believe the cost and the time it takes to implement. In 2007, the Quebec provincial government spoke of an initial investment of 547 million dollars to computerize, by 2010, the entire Quebec health care network. I do not know how much has been invested so far but we're not even close to implementing this system.

The problem is surely not the technology which is well understood. The database required for the main functions is not particularly complex. The features are simple (input or data import and display). So why is it not already in place? I spoke with a former colleague who worked on the project and he told me that the problem is mostly in leadership. The project governance is simply unable to impose the changes required to implement the system.

This example made me think about the importance of governance in web investments.